• Is success always on your mind?

• Are you full of ideas?

• Do you feel capable of more but can’t seem to figure it out?

I was there once too. It’s actually more straightforward of a solution than you think.

HERE’S THE DEAL

Before I give you the answer I am going to assume a couple of things about you.

1. You’ll work as many hours and as hard as it takes to win

2. You are into self development

3. you just haven’t found the right thing but you’re looking

Here’s the answer.

You have level 10 ambition but you keep accepting level 2 opportunities.

Let’s dive into what this means through a part of my story. First thing you need to understand about me is I’m unemployable. I think independently, I’m opinionated, and unfortunately jobs don’t like that. Can you relate? Fortunately, I learned this about myself young and I’ve been self-employed most of my life.

Back when I didn’t have much I used to spend a lot of my time in affluent (rich) areas trying to pick up on habits of the successful people, like smoking cigars and drinking scotch. In the beginning I just watched, then I started to socialize and learn new things from the people I’d meet.

One of the things I’d come to learn is that I was broke for two main reasons:

1. I was looking for permission to win (subconsiously)

2. I had Level 10 ambition but I was trying to apply it in Level 2 opportunities.

So what gives?! Thanks for the lesson but what do I DO! It turns out the answer was to learn what a level 10 opportunity looked like.

WHAT A LEVEL 10 OPPORTUNITY LOOKS LIKE

First and foremost starting business is a Level 10 opportunity BUT if you don’t have much cash, or an idea, or you don’t want to start a business what do you do?

Oh side note, you need to be honing your sales skills every single day for the rest of your life otherwise you’ll never beat the person who is. Moving on.

SALES you must get into sales. Not just any sales though you need a level 10 opportunity. So the question then becomes what does it look like, and where will I find it?

This is where the work starts. A level 10 opportunity will have a few key characteristics:

1. The product or service you sell will be expensive $5,000 + Ideally $10K plus

   *this is beginner level high-ticket to hone your skills. We want to be at $250K+

2. If not high-ticket then you want medium-volume (8-12 sales per month) medium-ticket sales at around $500+ paid monthly where you can earn residual income on the client account. There’s only a couple places you’ll find this: INSURANCE SALES, MLM SALES, and SaaS.

   *residual income is when you get a small piece of the monthly payment for the life of the client.

3. You need to find a company that provides leads (some or all) ideally OR it’s easy to contact people who might want the product or service.

4. Leverage… oh sweet sweet leverage. You want to be able to build a team and earn some of the team’s production. This means you’ll have to get good at communicating value clearly and motivating people to take action AND keep taking action. Don’t guide people in the wrong way for money though, your reputation is worth more than any dollar amount. Leverage is also establishing creative partnerships with people who have warm relationships with your ideal client. You prove your value (reputation & clear speaking) in exchange for introductions to the people and you share your fees. Socials platforms are also a way for you to add leverage. Build a little personal brand and post stuff about work and life. The posts are your portfolio, now DM ppl.

5. ALWAYS ask everyone person you meet, sell to, or don't sell to this question: “Who do you know that would be open to having a conversation with me about this thing?” and after you get that answer ask, “great thanks is there anyone else?” Don’t be an idiot, get rich instead.

There are always skills to be learned, but you’re into self development so you don’t need me to get into that here.

ONE QUICK NOTE ON MLM BUSINESS STRUCTURES:

1. they aren’t all bad, but it takes digging to find a good one.

2. A good MLM is essentially just allowing a person to build a business within a business, nothing more. The type of person who succeeds isn’t lazy, they’re very resourceful, and they work HARD.

3. IF you find the RIGHT one and work HARD for 1-2 years in it, you can make $250K-$1M, then quit and start the thing you’ve always wanted to start. OR you can just stay. Whatever works.

To get ahead you’ve got to be smart. Especially is you’re starting with very little money and just skill and time. Learn, apply, fail, learn, apply, fail a little less, learn, apply, succeed.

Everyone is going to have to work to get ahead right? STOP doing it in level 2 opportunities, do you get it?

Face it man work sucks. Being broke really fucking sucks. An hour of time for a millionaire is the same hour of time for you. IF you can find an opportunity that you can make a $1000 bucks a sale, with the real potential of doing 2-3 sales a day TAKE THE FUCKING OPPORTUNITY.

You’re not too good for it. You’re broke and in the rat race. I’ll work 12 hours a days if in one of those 12 hours I can make a sale for $1000 bucks commission plus potential residual fees.

As you build things you will refine them and make them work more efficiently. That’s what humans do at all levels of life. We optimize our situation at the standard of life that we tolerate. Think about it, even a crackhead tries to optimize the quality of his high. It’s human nature man. BUT you cannot optimize what you never start. Which leads us to:

THE ACTION PLAN

1. find sales opportunities have the criteria I mentioned

2. call them and ask what would you have to do to work there

3. ask if you can work for free, if you can come and learn for free until they feel you’r ready to go. DO WHATEVER IT TAKES (resourceful)

4. Once you have a role GO ALL IN. All in means you have time for 2 things (1) getting healthy (2)working like a savage.

5. Im into different deals all the time, give me shout maybe we can do something together.

That’s it.

Till next time.

-James

P.S. The best way to help yourself is to help someone else. If you found value in this letter, share it with someone else who might.